After an initial briefing from the John Richmond team, Y&M developed and presented a range of visual concepts that embodied the brands
well established aesthetic, while providing a fresh look for a completely new customer.
Our close working relationship with the JR team led to the formulation of a visual strategy that could be shot in one day whilst providing still and moving image content deliverable across multiple platforms including print advertising, PR, lookbooks and social media.
Ultimately satisfying brand, supplier, advertiser and media requirements in one hit.
Assets on display here include press ads, look-book and branded content for social media and trade events.
Y&M Services : Concept development, art direction, photography, video, graphic design, post-production, casting, production.